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How do companies better integrate their IT infrastructure with Business Strategies, i.e., how to increase server utilization, reduce cooling power, increase automation and reduce human-intervention? How to get more return from IT investments? These are few typical questions many CTOs want immediate answers.Research reveals that $1 investment in IT infrastructure will subsequently result $8 maintenance cost and $0.5 cooling cost.

There are many vendors now-a-days which try to address these customer pain points. IT management, automation and virtualization software solutions are big business models now-a-days. Most of this software applications try to increase utilization of servers and storage resources; thereby increasing IT utilization and return on investment. Some of the big vendors in this area of business line are EMC corp., HP, IBM corp., Sun Microsystems etc.

A growing field in this area of business is virtualization: with VMware (part of EMC corp.) and Microsoft are two big players. This software suite provides high availability (HA) of IT resources, mission critical applications in case of disaster etc. With virtualization, one computer can do job of multiple work station and thus increasing productivity and reducing cost. 

Some basic offering these vendors provide are live migration, high availability (HA), distributed resource scheduling (DRS) and provisioning. VMware is market leader for server virtualization with more than 75% market capitalization.  Since the opportunity is huge, competition is also becoming intense day by day. Apart from Microsoft some other big competitors for VMware are Citrix, Novell, Red Hat, Sun Microsystems, and Virtual Iron. Due to the intense competition, vendors are on price war, reducing prices and bundling other advanced features with main offerings.