Confused. Confused.

As my Business Classes are nearing a happy ending, I am nicely confused what career path to choose next. Business development, product management, sales and marketing, or good old project management ? Earlier I was inclined towards Business Development role, because most of my friends/classmates are heading there. I disliked delivery aka project management role. But recent days, my dislike started diminishing as I am currently enjoying being part of a software project group. Marketing ? hmm… do I have enough lie-ing   power?

I don’t know where I am heading. Only time will tell.

Advertising scenarios worldwide are changing rapidly. Traditional medium of mass advertising have changed over the years. Firms are increasingly adopting various ways to advertise their products and services. Celebrity endorsement, games and sport sponsorships, blogging, social networking etc are tried and tested.

Despite a slowdown in the US economy, firms are increasing their advertising spending, at least the big spenders. A report by TNS Media reveals that the top 10 advertisers in the first quarter of 2008 spent a combined total of $4,425.5 million, a 1.6 percent increase from last year. In US market the top 10 advertiser list is filled with conglomerates companies, automotive and Telecom firms who are generally less affected than financial institutes.
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 A good presentation from slide share.

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Recently I was talking with a hardcore pre-sales manager from my firm to get few insights about pre-sales activities. After initial lengthy talk of numerous value additions, value propositions, so on and so forth they make to firm’s bottom line, he finally agreed to touch upon the modus operandi of a pre-sales in IT industry. I did some research later on, and what I learned that a great portion of pre-sales activities consists of responding to RFIs (Request for Information), RFPs (request for proposals), preparing client visits, and estimating the pricing policy for the proposals.
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